In my current position as a Lead Product Designer of clinical tools at Memorial Sloan Kettering Cancer Center, I manage a team of designers in creating simple, elegant design solutions to complex and emotional health challenges. I lead by example, continuously pushing for new and better user-centric approaches. As a data strategist, I’m passionate about coaching creatives to step outside their expert-driven comfort zone, mine for user learnings, and build behavioral insights into their design process.
Nearly 40% of us will be diagnosed with cancer in our lifetimes. Our team holds ourselves accountable in making a measurable difference in all the lives that cancer touches.
In my previous positions as Senior Director of UX and Design at EverydayHealth, as a Lead UX Architect and Data Strategist at Ogilvy, and a Senior Design Manager at BrightLine, I’ve led a variety of B2B and B2C engagements where I’ve coached multiple teams of designers and clients alike on applying data discovery techniques to their workflows to achieve human-centered design.
My past external projects have been in partnership with British Airways, Dollar Shave Club, PwC, American Express, Transamerica, CityMD, GM, PepsiCo, Kellogg's, Cisco, The Home Depot, The Economist, and several Unilever brands.
I graduated with a Bachelor of Science in Visual Communication Design from The Ohio State University.
On weekends I can be found at a farmer’s market, cooking something new, hanging with my dog, biking around Brooklyn, or observing the world through the lens of my Nikon.
Say hey at jaclyn.denmark@gmail.com
UXPA Boston Friday, May 19
Journey maps are not a new concept. Traditionally, researchers use qualitative insights to tell the story of a customer’s journey to inform design. However, this approach doesn’t always give visibility into the entire picture. That’s where quantitative data comes in.
Analytics and metrics can easily be integrated into the traditional journey map structure, providing additional insight into customer behavior and business impact. By matching the right data with each touchpoint, we can better understand the gravity of pain points, the business impact of new opportunities and how a customer’s experience impacts their overall satisfaction.