I’m a data-obsessed design lead based in Brooklyn, NY.
In my current role as Lead Product Designer and User Researcher for clinicians at Memorial Sloan Kettering Cancer Center, I guide a team of designers in crafting intuitive, elegant design solutions to address complex health provider challenges. I lead by example, advocating for innovative, user-centric approaches that improve staff experiences, helping them to provide world-class care to patients and caregivers. As a data strategist and researcher, I'm deeply committed to empowering creatives to step beyond traditional expert-driven mindsets, uncover meaningful user insights, and embed behavioral data into every decision and stage of the design process.
With nearly 40% of people facing a cancer diagnosis in their lifetime, my team is steadfast in our mission to make a measurable impact on every life touched by cancer.
In previous roles as Senior Director of UX and Design at EverydayHealth, Lead UX Architect and Data Strategist at Ogilvy, and Senior Design Manager at BrightLine, I orchestrated diverse B2B and B2C initiatives, coaching cross-functional teams and clients in integrating data discovery techniques to foster human-centered design.
My past external projects have been in partnership with British Airways, Dollar Shave Club, PwC, American Express, Transamerica, CityMD, GM, PepsiCo, Kellogg's, Cisco, The Home Depot, The Economist, and several Unilever brands.
I graduated with a Bachelor of Science in Visual Communication Design from The Ohio State University.
On weekends I can be found at a farmer’s market, cooking something new, hanging with my dog, biking around Brooklyn, or observing the world through the lens of my Nikon.
Say hey at jaclyn.denmark@gmail.com
Favorite moment of 2017
Speaking at UXPA Design Conference
Are you incorporating metrics into your journey maps? Well, you should be.
UXPA Boston Friday, May 19
Journey maps are not a new concept. Traditionally, researchers use qualitative insights to tell the story of a customer’s journey to inform design. However, this approach doesn’t always give visibility into the entire picture. That’s where quantitative data comes in.
Analytics and metrics can easily be integrated into the traditional journey map structure, providing additional insight into customer behavior and business impact. By matching the right data with each touchpoint, we can better understand the gravity of pain points, the business impact of new opportunities and how a customer’s experience impacts their overall satisfaction.